To many cultures all over the world, December is a month of happiness, cheerfulness, and a time to be spent with family. Regardless whether your are celebrating Kwanzaa, Christmas, Chanukah, or simply enjoying the annual seasonal sales on Boxing Day, the essence of December is togetherness.
However, a new study of Facebook status updates sheds a different light on the month of December. An analysis of 10,000 Facebook status updates for the words and phrases, “breakup” and “broken up” by British journalist and designer David McCandless revealed strong patterns in terms of when people choose to end relationships.
These statistics show a rather daunting reality, that the two weeks before December 25th do not bode well for couples as during these two weeks the percentage of breakups rises exponentially. The research shows a direct contrast to what the media is portraying during December: smiling faces, care-free carollers serenading on doorsteps, and roasting chestnuts while sitting by a roaring fire.
This pattern of breakups ends on December 25th, Christmas Day being the least likely day for a relationship to end, at least by Facebook users, of whom Facebook says there are approximately 480 million.
So, what to do this holiday season? It is the recommendation of these Offices that instead of concentrating on that perfect material gift to give to your partner, rather ponder the foundation of your relationship, and strengthen it through communication with your partner.
Communicating with your partner this holiday season does not come with a price tag, and will go a long way to ensuring that you do not become another statistic on Facebook.